| Marketing (local, US, and international) |
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- Develop, implement, and manage marketing strategies, plans, logistics, and programs (international, channels/partners)
- Assist in product management with marketing plans
- Launch new products
- Provide product training to the channels, users
| Marcom & Public Relations |
- Develop, implement, and manage marketing communications and PR strategies, plans, and programs including PR oriented events
- Develop messaging, contents and generate announcements/ speeches/ presentations
- Provide media training for the key speakers and participants
- Develop, generate, and disseminate press kits, reports, PR collateral
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| Collateral Management (Creative Services) |
- Develop, implement, and manage collateral strategies and plans
- Develop messaging, generate contents and deliverables
- Manage the production and dissemination of marketing collateral materials & literatures
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| Business Development |
- Develop, implement, and manage business development plans
- Identify, develop relationship with, recruit, and manage channel, third-party, and OEM partners
- Develop, implement, and manage co-marketing and promotional programs with channels, third-party, and distribution partners
- Develop and provide product and/or sales training for business partners and branch offices
- Set up business offices, recruit key local staff
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